MORTUZA©
SOP
Operating at the intersection of high throughput software engineering and high conversion 'e-commerce' brands.
Mortuza Rahman
Founder
Commercial Track
Founder of HanliMart, Hanli, LagbeeTech & Ascendra. Over $50k+ in facilitated commerce transactions.
VENTURES: HanliMart • Hanli • Ascendra • LagbeeTech
A Deep Dive into My Life's Experiences and Lessons Learned
Over the last 5+ years, I transitioned from an engineer fascinated by web protocols into an active business founder operating real digital ventures in Bangladesh.
Software Serves Unit Economics
A clean codebase that delivers no customer value is an expensive hobby. True systems engineering optimizes contribution margins and cash velocity.
Battle Tested Local Logistics
Engineered automated order routing and phone verification workflows that reduced e-commerce return rates by over 42% at HanliMart and Hanli.
Marketing
Turning attention into trust, and trust into action.
“A designer who understands business builds features that sell; an builder who operates businesses builds software that lasts.”
Based in Dhaka, Bangladesh, my journey started with curiosity about technology, design, and online business. I learned WordPress and website development by building real projects, while developing a deeper interest in marketing, branding, and how businesses actually grow. Over time, I realized that technology is only one part of the equation the real challenge is understanding people, creating value, and turning ideas into sustainable businesses.
Today, I operate multiple bootstrapped businesses spanning consumer commerce, digital products, and enterprise advisory. My work combines obsessive technical performance with commercial discipline ensuring every architecture deployed drive measurable revenue, verifiable customer trust, and long term defensibility.
Capabilities & Disciplines
I Have Expertise to Tackle Challenges
Bridging technical execution and commercial viability. Every discipline is exercised daily across live operating ventures.
E-Commerce Architecture
High-concurrency stores, WooCommerce engines, custom checkout flows, and automated COD logistics verification.
Conversion Engineering
A/B tested landing pages, funnel optimization, frictionless mobile checkout, and high-converting customer journeys.
Venture Operations
Digital business strategy, unit economics analysis, courier API automation, inventory forecasting, and operational SOPs.
My Best Projects
Selected production systems, e-commerce stores, and venture platforms engineered for real scale and verified transaction volumes.
HanliMart E-commerce Platform
A full-featured e-commerce operation built from the ground up. Focused on product discovery, mobile-first checkout, and repeat customer experience.
Ascendra Digital Platform
A digital presence platform for businesses in Bangladesh. Clean, fast, and built to convert visitors into leads.
Voices from Venture Partners & Clients
Direct reflections from business operators, brand founders, and technical leaders who partnered with me to architect high-performance commerce and systems.
“Mortuza redesigned our entire e-commerce checkout flow and server architecture. We went from constant mobile drop-offs during marketing surges to our highest conversion quarter on record. He operates with rare founder-level accountability.”
Tanvir Ahmed
Managing Director, Apex Retailers
“Unlike developers who build blindly from static Figma files, Mortuza immediately audited our unit economics and database bottlenecks. The custom Next.js & WooCommerce headless pipeline he delivered handled our flash sales effortlessly without a single second of downtime.”
Farhan Chowdhury
Founder & CEO, Skyline Digital
“Mortuza's execution speed and attention to micro-interactions is astonishing. He turned complex animations and multi-step customer portals into a buttery smooth, accessible web platform. He is our highest-recommended technical partner.”
Sarah Jenkins
Creative Director, Apex Studio
Frequently Asked Questions
Transparent details regarding technology choices, delivery cycles, and operational execution. Everything you need to know before initiating a project.
Have a unique challenge?
Direct founder response within 24 hours.
From The Journal
Writing on software architecture, commercial e-commerce strategy, and operating companies.
Building Sustainable E-Commerce Operations in Emerging Markets
A pragmatic operator's breakdown of supply chain bottlenecks, cash-on-delivery logistics, and customer retention systems.
Architecting Web Platforms with Next.js 16 & Tailwind CSS v4
Performance metrics, developer ergonomics, and lessons learned building scalable enterprise web platforms.
Let's Architect Something Remarkable Together.
Whether you are launching a new consumer brand, scaling a high traffic e-commerce storefront, or needing an operational technical audit, I bring founder level speed, commercial clarity, and production-grade engineering.